$5000.00 SPONSOR’S PRIZE FOR AUSTRALIA’S BEST GIN BOTTLE
Sponsor CCL will present a $5000.00 production prize to the Best Australian Gin Bottle winner at the awards dinner in March. The trophy, a framed certificate AND the $5000.00 production prize will be announced by Elly Baxter and presented by CCL’s GM Steve Morris. The publicity opportunity is obvious so when entering your gin, enter the bottles at the same time.
HOW SEXY IS YOUR BOTTLE?
Buy a still, make the gin and sell the product. Sounds easy but of course it’s not! Brand development is all important unless you want to drink all the gin you make yourself – of course not. So how will your brand stand out from others? Will it? Won’t it? How will it look lined up with other brands? Let the experts give you their opinion and maybe a medal or even a trophy. Make the most of the opportunity to add another medal to your bottle and by so doing expose your brand further to increase sales.
THE BOTTLE DESIGN JUDGING TEAM
Elly Baxter – Awards Chair from The Ginstress; Marty Widholm Project Designer Cellardoors.co; Penny Sippe Bacardi PR Manager; Sarah Norris Editor Broadsheet Sydney; Rachael Lonergan Brand & Advertising Strategist; Steve Morris; CCL General Manager Wine & Spirits NSW. James Kelly CAPI Sales Manager NSW; Kate Meyer dedicated gin lover;
DESIGN JUDGING CRITERIA
Visual appeal: Originality / Design quality / Colour scheme / Neck Label / Capsule packaging if applicable
Brand: Logo / Fonts / Label copy / Label stock / Brand story and consistency
Practicality: Bottle design and quality / Closure / Pouring / Bar placement
EXPOSURE FOR YOUR BOTTLES
During the Trophy Presentation Dinner on March 7, the trophy for Australia’s Best Gin Bottle will be presented to the winner . Gold, silver and bronze medals will have been awarded during the design judging and will be recorded in the Results Book. Bottle stickers will be available for purchase. Australia’s Best Gin Bottle will be given a full page article in the book and images of each medal winner will also feature. Certificates will be produced and mailed out for all medal winners with a copy of the Results Book.