Listen. Learn. Adapt. Survive.
Be there or ZOOM in.

It has always been our intention to deliver events that benefit not only the gin-loving public but also the industry itself.

Our next initiative is one being designed specifically with you, the Gin Distiller, or maybe your Sales Manager in mind.

Sudden growth spurts in business can be painful. Marketing plans and budgets fly out the window especially when a pandemic arrives. Correct techniques and equipment can make the difference between a so so gin and a medal winner.

There are tips and tricks that can take years to learn, there are niggling questions you have had no one to ask – this is your opportunity to gain years of experience through seven exclusive mini master classes in one day.

For those of you attending in person the structured information plus the networking with like-minded peers will be invaluable. For those of you who are remote to Sydney at the time we offer you the best possible connection via Zoom. You will not miss any information and will be able to ask questions of all the speakers. Hard copies, marketing materials and your membership medal will be in the post.  Judith Kennedy AM  CEO & Marketing Manager

Our aim is to help you sell more product.

Bill Lark says:

“This day is for those looking to take Australian Gin to the next level. Some Australian gins are taking the market by storm, certainly setting the gin world here in Australia on fire. It is in everyone’s interest to see the quality of all Australian gins provide an exceptional sensation for new and experienced consumers. Be part of this sharing industry day to understand how we can help each other strive to produce a stunning gin.”

YOU are invited to take part.

Seven exclusive mini master classes in one day

Where: Paddington Town Hall, Oxford Street, Paddington NSW

When: 10.30am – 5.30pm. Thursday, 3 September, 2020 – the day before the Sydney Gin Palooza commences.

End of the day: 5.30pm – 7.30pm. A relaxed networking sundowner to enable you to mingle and network amongst the industry and the expert speakers from the day’s master classes. Featuring fingerfood and drinks sponsored by MaltShovel and Schibello Coffee.

Speakers and topics:

Bill Lark

Bill Lark Chairman Australian Gin Awards.
Drawing on my experience as a producer and now as a judge, highlighting what entrants are doing right and how others might take their gin to the next level. Deep-diving into some of the faults and highlights found during the judging.

Mikey Enright

Mikey Enright. Owner The Barbershop an international award-winning gin bar.
The Bar Scene – What are Gin lovers drinking and why? Let’s go on a journey to discover some of the best gin bars and important trends from around the World.

Eddie Brook

Eddie Brook. Head Distiller / Co-Founder at Cape Byron Distillery.
Eddie will explore the questions to consider and options to weigh up when looking at how to get your product to the marketplace. Pricing, distribution, logistics, wholesalers, retailers, export, events and cellar door. Where are your strengths? What should you avoid? How to plan to get your product into customers’ glasses?

Linda Sultmann

Linda Sultmann. Chairman Gin Bottle Design Awards.
Insights & tips on how your choice of bottles and labels affect sales. “Learn the key elements of great packaging design.”

Philip Moore

Philip Moore. Head Distiller and Botanist, Distillery Botanica.
Incorporating botanicals into your gin – how to and when is it too much?

Scott Fitzsimons

Lindsay Silcox

Scott Fitzsimons The Oak Barrel Manager & Lindsay Silcox Owner at Gin Lane.
What’s selling in retail and what’s not and how to set up an on-line business for minimum cost.

Kathleen Davies

Kathleen Davies Boss Lady at Nip of Courage – leading Distributor and Exporter.
A distribution strategy is not a one size fits all solution for distilleries, find out why. Kathleen will cover the following topics;
1. Options for taking your spirits to market. 2. Channel and category management. 3. The importance of brand and marketing. 4. Pricing. 5. Industry insights. 6. Best practices.

Sponsored by:

What’s included?

  • Master class attendance to all seven sessions
  • Morning tea, lunch & afternoon tea
  • Two Invitations to the Networking Sundowner at 5.30pm
  • Membership to the Australian Gin Distillers Association. Value $350 + GST
  • Membership metal medallions, t-shirts, branded items.


  • $840 + GST per person
  • $690 + GST per person if your company has booked a stand at a Sydney Gin Palooza
  • $500 + GST for the virtual online event (via Zoom)
  • 50% payable on registration and 50% payable 14 August 2020.
  • Numbers are limited
A Gin Palooza Global Project ™

Book here: